BUDDI is a multifunctional toy, made out of polypropylene, that encourages kids to use their imagination. What separates BUDDI apart is that it challenges children to think creatively. There are no boundaries or specific rules; the toy can be constructed from as little as three or as many as twenty-four pieces, and children can decide for themselves how to build, design, construct and play with it. The nature of the toy also means it is very versatile; it can be used in different environments, or locations, however best fits the consumer’s wishes.
Reck and Leonhardt believe that children nowadays often spend their time with digital content, created by others and that there are many digital toys on the market place. “We belong to one of the generations who in their younger years still spend most of their time outside but at the same time have already come into contact with virtual game worlds”, Leonhardt and Reck explain. “We were fortunate to enjoy both worlds and to appreciate both worlds. The amount of time children and adults spend in front of the screen has exceeded the recommended amount, for quite some time. That imbalance threatens to get bigger and bigger. And it's exactly this imbalance we want a bit counteract”. The winners feel privileged that they had the opportunity to belong to the generation, who spent the majority of their time outside, inventing their own games but also experienced the digital age. Although they found digital games fun, the most exciting times were their adventures outside. It was their personal experiences growing up and their exposure of both a childhood outside and playing with digital toys that inspired, and shaped their decision to create BUDDI.
Since completing their bachelor’s at Hochschule Schwäbisch Gmünd, both have continued their studies and are now studying for their masters in Industrial Design at the Technical University, Munich.
The James Dyson Award is all about inspiring young designers to use their creativity and design skills to solve a problem. The aim of the Award is to offer young designers an opportunity on the global stage to present their work. The designers remain in total control of their project and it remains independent of Dyson.
This year’s jury consisted of six experts from different design schools and universities in Germany. Karin-Simone Fuhs (ecosign/Akademie für Gestaltung), Stefan Eckstein (Verband Deutscher Industrie Designer), Sigmar Willnauer (Hochschule für Gestaltung Schwäbisch Gmünd), Prof. Peter Naumann (Hochschule München), Prof. Tom Philipps (Hochschule Darmstadt) und Sven Fischer (ecosign/Akademie für Gestaltung) were very impressed by the creativity and ideas developed by Reck and Leonhardt and chose BUDDI as this year’s winner. In total the James Dyson Award received 54 applications in Germany this year. Alongside BUDDI, the jury also selected two runners up. These two projects and BUDDI will now be entered for the international competition and one global winner will be announced in November.
Runner up: Hanna Kim, student at Hochschule Darmstadt, has won second place, with her project Sanso. Sanso is breathing aid based on a revolutionary microneedle system with molecular sieves. There are a number of people in the hospital and at home, who cannot move without a respirator. Sanso can bring unlimited freedom of movement to everyone who now breathes with the aid of an oxygen mask or oxygen concentrator. Respiration with SANSO offers patients of all ages groups more convenience as patients do not need to carry cumbersome oxygen concentrators everywhere.
Runner up: Max Stein, student at Hochschule Darmstadt has won 3rd place with his project hat CO2MP. CO2MP consists of stackable bio-reactors, which provides living space for a CO2-absorbing plant. In addition to the primary purpose of CO2 absorption, the system also offers architectural added value by means of facade greening and biomass production.
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